"Bally" Sagoo (born 19 May 1964) is a British-Indian
record producer.Born in Delhi, India, Sagoo was raised from an early age in
Birmingham. He has been active in the recording and entertainment industries
since 1989. He is the producer of albums and the mastermind behind songs and
remixes. He remains a force in the music industry and is currently the
figurehead of the UK and Belgium based entertainment company, Fresh Dope
Sagoo grew up in the Balsall Heath area of Birmingham. By the 1970s,
his father – Saminder Sagoo – was running his own retail music outlet, after
playing in The Musafirs in the late 1960s.
By the time he had reached his teens, Sagoo developed a burgeoning
taste for reggae, soul and disco and he was spending most of his college
years producing mix-tapes for friends and dee-jaying at local events. These
home-made creations demonstrated his fusing Western dance and hip hop with
existing Indian music.
Sagoo got his break in 1989 when Oriental Star Agencies, a local Indian
record label gave him the opportunity to remix an old Punjabi track called
"Hey Jamalo".The single became a hit and Sagoo subsequently
joined OSA as their full-time in-house producer. Through this relationship,
he released his first album – 1990s Wham Bam – which went on to become a
success and spawn a sequel, Wham Bam 2. Other material came during this
period, including Star Crazy and Sagoo's 1991 collaboration with Nusrat Fateh
Ali Khan, to produce Magic Touch.
In 1994, Sagoo signed with Sony Records to produce Bollywood Flashback.
He became the first Indian artist to be play listed on national mainstream
radio when the album track "Chura Liya" (a re-working of Asha
Bhosle's song) was played on the BBC Radio 1. This was followed in 1996 by
his first, all-original non-remix work Rising from the East, which included
"Dil Cheez" and "Tum Bin Jiya". Subsequently, featured
the album Dance Attack and composed another remix hit music video, Mera Laung
Gawacha (the original Anu Malik composed track from the film Naag Mani),
starring Deepti Bhatnagar, the video was directed by polygram multimedia,
these became chart hits in the UK and saw Sagoo appear on Top of the Pops. He
later toured India with Michael Jackson on the "HIStory Tour",
produced the Aby Baby album with Amitabh Bachchan and was invited to New
Delhi to meet the then Indian President, Shankar Dayal Sharma.
In 1999, Sagoo launched his own UK music label, Ishq Records. Their
first output was his album, Dub of Asia. Ishq followed this with the release
of a number of Sagoo titles including Anything But Silent, Hanji and the
technical Sag Loops series. The label also managed and showcased several
other new talents and delivered tracks such as "Noorie" on Sagoo's
2000 release, Bollywood Flashback 2.
In 2003 at the UK Asian Awards, the Spice Girls presented him with the
inaugural trophy for 'Outstanding Achievement'.
The decade also saw Sagoo's music supporting Gurinder Chadha's hit Bend
It Like Beckham, Mira Nair's Monsoon Wedding (2001), the Aishwarya Rai and
Dylan McDermott drama Mistress of Spices and It's a Wonderful Afterlife.
Sagoo also starred in and composed the music for the 2006 Punjabi film, Sajna
ve Sajna,and he appeared in television programs throughout the decade,
including the UK Lottery show, the Asian reality show Bollywood Star and
celebrity magazine formats such as Tinseltown TV. Sagoo's new album, Cafe
Punjab released in 2015
Present day -
In 2012, Sagoo completed the installation of a new studio in Mumbai,
and now splits his time between the UK and India. The same year saw the
merger of the business assets of Ishq Records into Fresh Dope Records, the
music division of Fresh Dope Industries. With a head office in Brussels,
Belgium and an operational satellite in Mumbai, the new business represents
the culmination of Sagoo's striving to create quality material and it is
already engaged in a number of projects including feature film production, TV
shows, new artist promotion and management, corporate participation, online
and traditional publishing, live performances, lifestyle products, fashion
trends and technology developments.